Design For Innovation

Innovation and Strategy by Design

Need for Design thinking in Business & Organizations-Think like a Designer?

Design is not only creativity, but a deep understanding of human behavior & needs, skill to synthesis different often confliction trends and ideas. Design thinking is one of enlightened trial and error –One observes the world, identifies patterns of behavior, generates ideas, gets feedback-Repeat the process and keeps refining. THINK LIKE A DESIGNER.

• DESIGN Institute at Stanford –Sutton & David Kelly (founder of IDEO)
• P&G –Thinking Institute
• Thro D-Thinking constructs visually rich scenarios which can be used for scenario planning
• University of Arts, London offers course on Design, Innovation and Strategy

Need to think like a designer in Business Rapid prototyping, making prototypes early in the innovation process to judge more efficiently-form, factor and usability. The Illinois Institute of Technology, Institute of Design is said to be the best Design School in USA.

David Griffiths of a leading design Consultancy in UK has worked with many Indian Company's like Pantaloon Retail, IIM Ahmadabad Centre Retailing, Tata Management Training Centre, Pune with the task of Creating a Culture of Innovation in Companies